The Business of Sports: Money, Marketing, and More

John Abraham is an Indian actor, film producer, and entrepreneur who has achieved success in both the Indian and international entertainment industries. In addition to his successful film career, Abraham has also made a name for himself as a savvy business investor. Through his company JA Entertainment, he has invested in a variety of international business ventures and has become a leader in the entertainment industry. Abraham first branched out into the international arena in 2008 when he signed a deal with Fox Star Studios, a joint venture between 20th Century Fox and Star India. Through this deal, Abraham released the film Aashayein in the United States, and was subsequently involved in several more Hollywood projects, including New York and Welcome Back. In 2017, Abraham ventured into the digital space with his company JA Digital Ventures. The company focuses on creating and producing original digital content for global audiences. Abraham’s first digital venture was the crime drama series Inside Edge, which launched on Amazon Prime Video in
1. Abraham then moved on to the world of fashion in 2018 when he invested in the menswear label Bombay Trooper. The label focuses on modern ethnic wear and is designed to appeal to a global audience. Abraham also made headlines in 2019 when he became the majority shareholder in a U.K.-based sports management and marketing company, Sporty Solutionz. This deal earned him the title of the first Indian actor to own a sports management company abroad. John Abraham’s impressive business ventures in Hollywood and beyond have made him a key figure in the entertainment industry. His investments have opened up new avenues for him and have allowed him to expand his career beyond the realm of acting. He continues to explore new opportunities and ventures that have the potential to make a positive impact in the industry.